99 POP launches bold campaign comparing prices with competitors.

The pieces, which donned Rio de Janeiro's 99 POP, were broadcast on open TV and outside media in Rio de Janeiro.

99, a Brazilian urban mobility company, launched a bold campaign to publicize the platform's private car service POP. The campaign aims to highlight the lower price of the application, compared to those charged by competitors. The pieces highlight that, besides the economy, the user gains with a higher quality of service.

The promotion was aired on TV and foreign media, with pieces in the subway, airport, BRT and shopping malls in Rio Sul, Botafogo Praia Shopping, Fashion Mall and Barra Shopping.

Cariocas have come across pieces that bring the price comparison of routes that match the neighborhood where the piece is. If the mub is in Santos Dumont, for example, the piece shows a price comparison between the airport and copacabana. If you are at BRT da Barra, show the path between Barrashopping and Jardim Oceânico, where is the subway station of the neighborhood.

“We think it is important for the passenger to compare so that he can make a better decision. And the campaign helps in this regard, ”says Simmon Nam, 99 operations manager for Rio de Janeiro.

Created by 99's marketing department, in partnership with the Onzevinteum agency, the campaign will dress Rio de Janeiro from Barra to city center. In addition to the comparative pieces, others will bring provocative texts, such as “the competitor has four letters, the POP has three. Okay, you already saved some. ”and phrases in the 15″ movie like "download the app that lowers the price too ”.

Link to film,
Silence production directed by Dudu Lopes