ACT launches campaign for more funding for health and less subsidies for the soft drink industry.

The campaign launches a new concept: “The soft drink industry does not need help. Our health system does.

Starting in June, in the midst of the pandemic, the subsidies and tax benefits of the sugary beverage industry increased - which includes soft drinks, juices, and teas with added sugar.
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To draw attention to the matter and ask society to be indignant and demand that this absurd end and the money go to the health of Brazilians, ACT ordered 11:21 an advertising campaign with simple and forceful language, that is, that makes noise about it.
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The campaign:
With striking photos and strong titles, the ads speaks directly to the subject, in pieces such as “Government subsidies make soda cheaper. If you escape the virus, diabetes and hypertension, who knows, you can take advantage, right? ” or “Soft drink companies take 4 billion in government subsidies and not a penny goes to health. If sugar doesn't kill, coronavirus kills ", or" The minister is taking resources from various places for health, but he is taking them from the wrong places. "
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In all, the campaign has 15 pieces, all with the same language. They are starting to air this week on social networks and digital media across the country.