The jewel brand AE Joias, recently launched in Rio de Janeiro, delivered its bill at 11:21 am, which launches next week its first campaign in the best style of humor and opportunity that are the agency's brand.

Due to its modern and loose style of producing exclusive jewelry, an agency has created a clearly defined brand positioning and totally to the left.

“The brands have more courage each day to position themselves, risking to win enemies, but also many lovers. We have no doubt that this will be the case ”points out the agency's CEO and CCO Gustavo Bastos, who created a campaign with his partner Diego Crisostomo, thus breaking another paradigm. “Many agencies say that the idea can come from anywhere. In this case, an art direction came from the service. "

The campaign plays with current politics, with some recent scandals and even with the term “iPhone communist” in one of the pieces. The campaign is attached.