Serra dos Órgãos Mineral Water started working with 11:21 in September and already has its first campaign on the air.

The campaign explores the purity and transparency of the product, and the first part of the campaign already comes with the agency's characteristic humor and opportunity: "It's good to know that something is still pure and transparent in Rio de Janeiro". The campaign continues with "Water equals information, if the source is safe you can trust" and "Water so pure that the driver should be the Pope".

Graphically, the campaign explores the graphic line of the water label, and the concept that closes the campaign is "Purely pure".

Gustavo Bastos, CEO and CCO of the agency celebrates: "The campaign is pure Creative Simplicity for the purest water in Brazil, nothing could match more"

About the brand:
In 1985, a Brazilian mineral water company was born, installed in a sustainable way in the vegetation of the Serra Verde Imperial, with a focus on preserving the environment: the Serra dos Órgãos. With knowledge and care, it guarantees quality, safety and sustainability, in addition to offering the market a reliable natural mineral water.

In the sources of Serra dos Órgãos, Cristali and Aquavita mineral waters are also bottled, in the same strict control standards.