Bemfixa, number 1 in the home improvement segment, invests in a campaign by 11:21.

São Paulo Agency will take care of B2B and B2C communication of the number 1 brand in bricolage and“do it yourself”.
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One of the most valued segments in this pandemic is the so-called home improvement, which brings together DIY, material for renovations and improvements at home. Do-it-yourself gained extra strength in the country due to the obligation to stay at home experienced by people, which generated a greater interest in taking care of homes, improving environments, fixing small or large defects.
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To take advantage of this moment of potential growth, Bemfixa, with 50 years of tradition and number one in the country in the segment, with distribution in all home centers and major chain stores throughout Brazil, will invest in communication and chose 11 : 21 as your B2B agency and end audience.
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The first campaign is in the production phase and should go on air in the first half of June.
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Fabio Neves, General Director of the company, says that “Bemfixa needs creative communication, which leaves the landscape of the sector, whether in B2B or B2C, and the 11:21 style was in line with our needs”.
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Gustavo Bastos, CEO and CCO of the agency, celebrates the achievement and jokes: “When it came time to communicate, Bemfixa was not in the“ do it yourself ”and called 11:21 and its Creative Simplicity, we are happy with this opportunity and with what goes on air ”.

Brand history:
Bemfixa started its activities in 1967 and was a pioneer in the manufacture of fixing products such as nails, screws and wall plugs.
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In 1978, it opened its first factory in the city of Juquitiba, in the state of São Paulo.
The expansion of business led the company to expand its facilities and invest in another plant, opening its second plant in 1986.
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Always focused on innovation, in 2002 Bemfixa expanded its line, bringing to the market a complete range of DIY products, better known as "do it yourself".
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In 2010 a new office was opened in São Paulo, which has a large showroom and is located in a strategic location, close to the main business addresses in the city.
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50 years as a reference and leader in the DIY segment in Brazil.