Fake or Fact?
One thing is certain, the noise of this campaign was true. With old photos manipulated, the bottle of Rio Carioca entered scenes from the 20s and 30s, but always with that way of fake news, or fake storytelling. Do you know those brands that make up a story about their origin to have a more beautiful speech on the website and advertising? This Rio Carioca campaign is a criticism of this, a phenomenon that happens all over the world and has already left a lot of marks on bad sheets and explains the international repercussion that this campaign had, on sites like Ads Of The World, Best Ads and We Loove Ad, United States, Australia and Singapore respectively.