Brazil is in need of more sweetness. But making noise.
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Brazil is in need of more sweetness. This concept, so in tune with our country at the moment, was launched by 1121 for the cookie brand Cookielab along with the entire rebranding of the brand, which includes new packaging, POS material and the launch of characters representing each of the flavors - Chocolate , Vanilla, Red Velvet and Vegan...
To ensure the campaign's impact right away, the first piece was a full-page advertisement in the Estado de São Paulo newspaper. Soon after, posts on social networks and promotional items for POS appeared.
To ensure the campaign's impact right away, the first piece was a full-page advertisement in the Estado de São Paulo newspaper. Soon after, posts on social networks and promotional items for POS appeared.
In September, the day after September 7, the “sweetness bus” began to circulate in the streets of São Paulo, totally adhesive with the concept and spreading cookies and sweets throughout the city for a month, every day, eight hours a day
To complete, a series of animated films with the characters are being released on social networks and digital media.
All the integrated communication action was created by the Onzevinteum team. A pride and a pleasure.
Cookielab was born with the purpose of “embracing” people with its products, handcrafted with high quality ingredients and generous doses of Belgian chocolate.
After four years on the market, the brand presents new packages that arrive with different color palettes for each of the four available flavors – chocolate, vanilla, red velvet and vegan, in a chocolate flavor.The boldness to invest in large media in times of global instability, especially for small and medium-sized companies, is due to the total confidence in their products and positive feedback from customers and partners over the years.
Still for 2021, Cookielab expects to be present in around 300 points of sale, considering only São Paulo and Rio de Janeiro.
Gustavo Bastos, CEO and CCO of the agency, celebrates the new concept that "demonstrates how much the brand is connected, with a finger on the pulse of Brazil."
