CDPV, the first sales school in Brazil, chooses 11:21 to launch its new Online Sales Academy.

Agency will launch digital and offline campaign of the newest product of the company of Diego Maia, the most engaged sales speaker in Brazil.

To launch his Online Sales Academy, 100% focused on sales, 100% protected against Coronavirus and the only monthly and constant, Diego Maia's CDPV called 11:21 to be his agency.
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According to Diego Maia, CEO of CDPV, “Counting on the creative simplicity of Gustavo Bastos and the 11:21 team is exciting and the certainty of speaking with the heart of the target client. We are very excited about the challenges to come ”.
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Gustavo Bastos, CEO and CCO at 11:21, says that “it is not today that Diego and I admire each other's work. The time has come for us to work together and we are very happy with that ”.
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The campaign:
To launch the Online Sales Academy, an unprecedented and monthly course, aimed at individuals - sales professionals who want and need to constantly recycle and learn new techniques - 11:21 used the language of retail, with humor, drawing on the layout and language of the famous supermarket price signs, yellow and hand written with a specific font, painted one by one.
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The titles talk about price and the advantages of the course, always with the language of the “manager went crazy”, which in this case became “Diego Maia went crazy !!!”. Ah, the language abuses exclamation points.


About Diego Maia:
Active in the knowledge market since 2003 and assisted by more than 500,000 people in more than 1,600 lectures and training, Diego Maia develops teams with inspiring and highly practical content.
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He is co-founder and CEO of CDPV, the first Sales School in Brazil. A columnist for Rádio Antena 1 (103.7 FM Rio) and several other broadcasters, his podcast channel is among the most listened to in Brazil in the 'Business' category on Spotify. He has 5 published books, more than 1500 articles and is the creator of the movement #SouDeVendasComOrgulho, which aims to enhance the activity.