1121 creates the first prostate exam broadcast live on Youtube, social networks and also on Radio Tupi.
The communicator Clóvis Monteiro, one of the most popular in the country, was the volunteer for the action, signed by MedLevensohn, which was part of the brand's communication strategy for the blue November. A campaign on social networks and on the radio created the expectation for the event, after all, everyone thinks of prostate examination as that invasive thing that would be impossible to show on video, live, without cuts.
At the time of action, MedLevensohn presented its PSA test, blood, fast, easy and painless, for the relief of Clovis Monteiro. You can see the video on youtube below.