The newspaper ad that broke the internet.
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Rio Carioca once again seized a good opportunity to pump on the internet and increase sales. When the president of the republic of Brazil ordered the commemoration of the 1964 military coup, the brand ran an announcement asking people not to buy Rio Carioca if it was to celebrate the coup. The printed page went viral and turned into more than half a million interactions and the best: zeroed the 90-day inventory of the brewery in 48 hours. Watch the video and learn more about this successful case that surpassed any other.