GP Brasil 2019

The biggest GP Brazil of the last 25 years.Campaigning exclusively in OOH, Onzevinteum and its client PMU Brasil, in partnership with Eletromídia, have reaped the fruits of a remarkable, beautiful and creative communication campaign: GP Brasil 2019 was the largest in 25 years, with 40,000 people at the hippodrome Gávea and over six million bets, the biggest volume of the decade. The campaign spread through the subway, with enveloped trains and back lights at the main stations on lines 1 and 4, adhesive buses, a mega panel at Shopping Fashion Mall, newsstands and digital and printed mubs.

With impeccable art direction and simple language, the campaign managed to bring even more people to the Jockey than last year, which already had  seen a 6.4% growth campaign thanks to another one of Onzevinteum's campaigns.