Success in Europe and the USA, Ideafix arrives in Brazil with Onzevinteum campaign.

Release in the country begins with a strong presence in the media. Ideafix is ​​the frame that makes the license plate safer and your car personalized. A product that is successful in the United States and several European countries such as Germany, England and France, Ideafix arrives in Brazil with dozens of options and themes ranging from soccer and children, to striking phrases and colors. The product is manufactured in Brazil for the new Mercosul plate.
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To launch the new brand, there was a full advertising campaign, with film on TV, street billboards, digital influencers and digital media on social networks, mostly Instagram. The first state to win the brand's investment was Espírito Santo.
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The campaign is from Onzevinteum, which exploits the humor in the TV commercial, creating a striking guard character who appears to be fining a car but is actually photographing the license plate with Ideafix. The theme of the campaign is "Your car, your face".

In the outdoors, some teasers raised the expectation of the “car launch of the year” by showing a covered car and asking, “Do you know which car this is?”