Campaign created by the 1121 agency takes advantage of World No Tobacco Day
The ACT Health Promotion, the Brazilian Medical Association and the Cancer Foundation register a new warning sign for Brazilian society about the health problems related to smoking and the consequences in the field of Covid-19.
Taking advantage of the hook of World No Tobacco Day, May 31, the organizations launched a new phase of the Vape Vicia campaign, which points out the risks of electronic smoking devices (DEFs), a category that includes electronic cigarettes, heated tobacco, vaporizers , pods and others.
Campaign-basics
The deconstruction of marketing that everything that is technological would be modern and disruptive is the basis for the creation of the campaign, which received the title “New Products, Old Problems, by the 11:21 agency, with funding from Vital Strategies and Campaign for Tobacco Free Kids, which supports ACT.
The pieces, developed in a retro look, such as the first cigarette claims, will be available on the social networks of the Brazilian Medical Association, ACT, the Cancer Foundation and partners, with more information on their hotsite www.vapevicia.org.br
"2021 has been a challenging year due to the impact of the Covid-19 pandemic. More than ever we should celebrate life and take care of health. On this World No Tobacco Day, we reiterate the importance of smoking prevention and cessation in all its activities. The ACT-AMB-Cancer Foundation campaign shows that the new products are very attractive, but bring the old problems, keep people dependent and harm their health ”, says psychologist Mônica Andreis, executive director of ACT Health Promotion .
The campaign also warns of the risks of smoking in times of a pandemic, as smoking can aggravate the development of Covid-19. “AMB advises everyone to stop smoking.
For 11:21 CEO and CCO, Gustavo Bastos, this was another incredible challenge for our creativity, our Creative Simplicity. And it's always good to be challenged to be on the right side of history. ”
