It will air on Sunday on open TV. Premiere is on Fantástico, on TV Globo.

When a procession passes, the employees of Jardim da Saudade make a gesture of respect, taking off hats or caps and lowering their heads. And it is the beauty of this gesture, accompanied by the force of silence, the idea of the film that Jardim da Saudade took to Gustavo Bastos, from the agency 1121, and became a beautiful TV commercial for the Crematorium Jardim da Saudade, which goes on air starting this Sunday on Globo TV and Record Rio.
The premiere is on the program from Globo TV Fantástico on Sunday the 25th, and continues during the week in Globo's journalism, mainly on JN and RJ TV. In Record the campaign enters this Monday, in journalism and soap opera.
The campaign also features radio media on JB radio and OOH panels, always in the same tone of homage and emotion.
This is the crematorium's first campaign, which is located in Jardim da Saudade in Sulacap, and is the first crematorium - park in Rio de Janeiro.
According to Gustavo Bastos, CEO and CCO of the agency and responsible for the campaign, the idea of using gesture and forcefulness came from the client, inspired by the daily ritual of the employees themselves. “The beautiful idea of paying homage in such an emotional commercial attracted us right away. We try to make the film and the other pieces of the campaign in the best way, in order to arrive at the right tone. It was too beautiful ”.
According to the president of the Jardim da Saudade Group, Fabienne Bezerra, the intention of the communication is to “honor and show the solidarity of each of the company's employees, to the families of the more than 380 thousand victims of the pandemic in Brazil, especially in Rio of January".
The film is produced by Cinerama productions with sound design by Silence
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About the Jardim da Saudade Group.

The Jardim da Saudade Sulacap cemetery, where the first crematorium-park in Rio de Janeiro is located, was opened 53 years ago and is part of the Jardim da Saudade Group, which has four units, all with the same standard of excellence. In addition to Sulacap, Paciência and Israelita, in Rio de Janeiro, and a unit in Porto Velho, Rondônia.