Kzas: zero commission, thousand noise.
One of the main proptechs - as real estate start ups are called - in the country, Kzas is a platform with artificial intelligence, big data and a complete service provision, acting in the entire process, and in a 100% digital, easy and secure way .
Kzas is ‘plugged in’ to all major developers, in addition to banks and institutional property owners. It is ready to "march" between buyers and sellers, but it does much more than that, acting in the whole process and transforming it into an incredible experience. The portfolio comprises 50 thousand properties in São Paulo divided into 1,200 developments.
Now, the real estate platform is entering a more aggressive phase of communication, and the first 11:21 São Paulo campaign for proptech focused on the "zero commission" promotion for 60 days. In May and June 2020, Kzas did not charge commission on any deal made through Kzas.
And to present the promotion, the agency created a different, creative, simple and noisy campaign, which brought a 30% increase in the base of property sales on the platform in the first month of the action, which included a second phase of the campaign in June .
See the campaign, which has ads like "Commission in the next 60 days: zero, zero and zero and zero".