MedLevensohn sponsors first 100% tested live for Covid-19
Scheduled for the eve of Valentine's Day, the event will feature the brazilian singer Daniel Boaventura playing Frank Sinatra's hits

Medlevenshohn, a Brazilian distributor that for over 17 years has been dedicated to creating, producing and distributing products and services to promote health and well-being, will sponsor the first live in which the entire technical team will be tested for the new coronavirus . Commanded by actor and singer Daniel Boaventura, the show will take place on the night of June 11, the eve of Valentine's Day.

It is the first time that there is news of a live event on the internet in which all the professionals involved in the production, including musicians and artists, will be tested before and on the date of the presentation, in order to guarantee the health security of the participants. MedTeste Coronavirus (Covid-19), an immunochromatographic test distributed by MedLevensohn in Brazil, will be used for testing. Altogether, 30 people will have the Covid-19 infection checked.

The tests identify the existence of antibodies (serology) against the new coronavirus SARS-CoV-2, showing whether the person is affected or has already had the disease. Very simple and safe, the test is performed with a small volume of blood, collected with a small prick on the fingertip, using a disposable lancet. The result comes out in up to 10 minutes.

One of the most important differentials of MedTeste Coronavirus is its ability to identify both IgM (Immunoglobulin M) and IgG (Immunoglobulin G), two types of antibodies that the body produces when attacked by an invading microorganism. If both indicators are negative, it is a sign that the individual does not have the disease or has not yet developed antibodies. Therefore, it is important that the collection be made after the seventh day of the onset of symptoms. Negative IgG and positive IgM results indicate recent infection; IgG positive and IgM negative, the oldest infection, indicating a probable immunity.

Live romantic and supportive

‍Scheduled to start at 7 pm on the 11th, the presentation will be broadcast directly from the Sheraton WTC theater in São Paulo, and will feature a repertoire of songs by the American singer Frank Sinatra. The live, in a romantic mood, will be a great “warm-up” for couples in love before Valentine's Day, which this year will need to be celebrated, by a good part of Brazilians, indoors.

Phenomenon of communication in the midst of the quarantine required by the pandemic, lives have worked both for entertainment and as a means of promoting solidarity, at a time when the imposition of social isolation by the health crisis has increased the number of people without work or income.
For this reason, MedLevensohn is betting on the event to raise funds for MedSocial, the company's social projects platform that provides psychological assistance to vulnerable people and has acted to mitigate the effects of the pandemic on mental health.

“We are facing the biggest economic crisis in our recent history and, therefore, we could not sit idly by. Being able to provide a live, reaching thousands of people across the country, is the best way to unite fun, awareness and solidarity. So, who knows, we will be able to change the lives of many Brazilians affected by the pandemic ”, summarizes Verônica Szuster, Managing Partner of Medlevensohn.

The project provides food and psychosocial assistance to needy families. Launched in March, the program offers psychological assistance and food aid of R $ 120 per month, for three months to families economically affected by the pandemic.
Donations can be made via QR Code, which will be displayed on the screen throughout the presentation.

The action will also kick-start a broad institutional campaign for the MedLevensohn brand, which will feature films on Globo and CNN TVs; plays in the O Dia newspaper and Veja Saúde magazine; and spots on the Tupi, Antena 1 and JB FM radio stations. The company expects to invest approximately R $ 2 million in the shares, which has the creation of the advertising agency 1121.

The focus of the brand work is to make MedLevensohn known among opinion makers and decision makers in classes A and B, at a time when the company is distributing three million rapid tests on the market.

According to Gustavo Bastos, CEO and CCO of 11:21, a Med Levensohn agency, “the action, in addition to doing good, shows how innovative the brand is and how true the new brand concept is: count on us”.

With over 17 years of experience, the company is one of the largest distributors of rapid tests for HIV, dengue and H1N1 in the country, in addition to selling products and services that help in the diagnosis, monitoring and treatment of cardiovascular diseases, diabetes, high blood pressure, cholesterolemia and stroke.

It is present throughout the national territory, through its distribution network. Headquarters in Rio de Janeiro and São Paulo and a distribuition center in Espírito Santo state.