How an Onzevinteum post for Ovo Mantiqueira became the biggest marketing action of the year and generated food for five thousand homeless people in São Paulo.

To tell the case of Ovo Mantiqueira and the Mayor of São Paulo João Doria, we ask permission to the site Janela to use the text of the first article about the published action.

The mayor of Sao Paulo, Joao Doria Jr. did not miss the opportunity to revert in his favor the egg he received when visiting the city of Salvador, after seeing the post that Mantiqueira posted on Facebook reminding that egg should not be used to be thrown at no one.

The creation of the 11:21 agency led Doria to contact Mantiqueira, who did not refuse to donate 10,000 eggs from the Minas Gerais farm to be used for the feeding of the homeless population of the state capital.

With the Mantiqueira food truck preparing omelets for the population, the mayor quickly produced a video that was posted this Friday, August 11, on social media, with Doria saying that if in the private area he learned that from a lemon on makes lemonade, in the private life he learned that from the thrown egg one must make an eggnog.

See Onzevinteum's post.

See here the video that João Dória Jr. posted on the networks: