Making noise to present MedLevensohn's benefits program.

Action, created by #onze, will have commercials displayed in open and closed media, seeks to present initiative.

Continuing the actions to celebrate the brand's 18 years, Medlevensohn launched an advertising campaign to present its Benefits Program to the public. Designed to offer an economical and intelligent solution to consumers, the initiative encompasses a wide range of services, such as facilities for the purchase of blood glucose strips, discounts on the purchase of medicines and access to telemedicine, explains Aloysio Barros, Marketing Manager at Medlevensohn.

“With the program, our idea is to bring together all the main services demanded by people in one place. It saves time and money, in addition to reinforcing the brand as an ally in health care ”.

Created by the 11:21 agency, the campaign to launch the MedLevensohn Benefits Program plays with a concept widely used on television: the “top 5” before the start of attractions. “We chose this format to present, in a dynamic and didactic way, the main facilities that the consumer will have when joining the program, in addition to reinforcing the message that has marked the communication of Medlevensohn's 18 years:“ Count on us.

"Thus, we want the client to know that he can count on the company's expertise in all spheres of his life ”, says Gustavo Bastos, CEO of 11:21. The advertising film will have a duration of 30 seconds and will be shown on the main daily newscasts of Rede Globo, in the squares of Rio de Janeiro, São Paulo, Minas Gerais and Rio Grande do Sul, and on the closed channel Discovery Home & Health.