Communication starts on April 5th with 10 consecutive days of merchants in the Ratinho Program.

The WHO recommendation is to test, test, test. And MedLevensohn, a company that for more than 18 years has been giving access to technology in the health area, will launch a major campaign to further popularize its brand of rapid tests, MedTeste, particularly MedTeste Coronavirus.

The strategy, implemented by the brand agency, 1121, has as its main media ten merchands in Programa do Ratinho, in SBT, valuing not only the brand, but the main retail partners, main pharmacy chains scattered throughout Brazil.

Pay less, Unipreço, Tapajós and Indiana are some of the partner networks that will be present in the actions together with MedLevensohn.

In addition to the investment in open TV with sbt, the campaign goes into print media - with advertisements in specialized magazines showing the variety of tests that the brand has in its portfolio in addition to Covid's tests - and digital, with programmatic media and social networks .

"This is an unprecedented investment in Brazil, a campaign that has the company's DNA and makes us very proud to lead." says Aloysio Barros, Marketing Manager at MedLevensohn.

Gustavo Bastos, CEO and CCO of 1121, celebrates the client's courage in taking on the responsibility of communicating the tests en masse. “Brave brands tend to harvest more than those that hide in moments like the one we are experiencing. MedLevensohn is already harvesting. ”