Meimei Escola launches campaign for a new unit in the Botanical Garden.

School that is a reference in Montessori education expands and makes its first great offline and digital campaign.

TV, OOH campaign with newsstands and enveloped buses - digital media and social networks. With this unprecedented effort in its history, Meimei escola makes its first major campaign focusing on the opening of its second unit in Rio de Janeiro - in the Jardim Botânico neighborhood, focused on early childhood education.

The campaign talks about the concepts of Montessori education and its differentials, how Meimei develops these concepts in children and shows students performing tasks and participating in classes within the precepts of the method.

The Montessori Method is the result of scientific and empirical research developed by the doctor and pedagogue Maria Montessori in the early twentieth century. It is characterized by an emphasis on autonomy, freedom with limits and respect for the natural development of the child's physical, social and psychological abilities.

According to its creator, the most important point of the method is, not so much its material or its practice, but the possibility created by its use, of freeing the true nature of the individual so that it can be observed, understood, and so that education develops based on the child's evolution.

The campaign goes live this week on closed TV, Globosat and Discovery Home & Health, with a film produced by Proview, newsstands from the south and a bus also in the south of Rio de Janeiro.