Partnership between Nova Brasil FM and Rádio Tupi has a 11:21 campaign.
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Radio NovaBrasil FM in Rio, which has its programming based on MPB, closed a partnership with Tupi FM to start broadcasting sports and news programs during the day.

Presenters and commentators such as Isabele Benito, José Carlos Araújo (o Garotinho) and Luiz Penido are some of the names that, in addition to the programs they already do on Tupi, also have their staff on the station that, since 2020, belongs to the Thathi Group of Communication. In addition, the soccer games that Tupi broadcasts can also be followed by NovaBrasil listeners, on the 89.5 Mhz dial.

Tuffy Habib, VP of Tupi, says that, as part of the agreement, the entire commercial area of NovaBrasil do Rio will operate integrated with its team, including allowing commercial packages involving the two stations.

Campaign on the street
To publicize the partnership, the two stations are starting a media campaign, created by the 11:21 agency. In it, the agency highlighted the two main areas of radio stations – MPB and football – through photo montages representing the two activities, but which seem to complement each other visually.

The creation was by the copywriter Gustavo Bastos and the art director Paulo Franco, with Diego Crisostomo in attendance and Rodrigo Sani in the media.

https://www.janela.com.br/2022/01/21/campanha-da-1121-para-a-rio-carioca-cutuca-a-moda-das-celebridades/
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