Noise for Buona Pesca, the spexeielist. (note - is like putting the word “fish” in the middle of the word “specialist” - it works great in portuguese.)

Buona Pesca, the specielist. With this humorous concept, 1121 debuts for its new client in offline media, social networks and digital.The idea, in addition to promoting the best cost-benefit fish brand in the market, is to encourage the consumption of fish in the country, which is still very low. For this reason, the campaign gains momentum during the fish week, which, in the first half of September, encourages the promotion and consumption of fish in general and is sponsored by the Frescatto Company this year.
The campaign features a one-minute TV commercial and its 30-inch version that shows a woman in the supermarket quickly picking up many packages of Buona Pesca products. she sprints through the supermarket. Watch the movie to see the outcome.In addition to the movie, the brand has Chef Batista as the “espeixealista” of the week on Instagram, a complete trousseau of pieces and media at points of sale across the country and a campaign on social networks. Indeed, the “espeixealista”  is here to stay.
According to Catia Monteiro, Marketing Manager at Frescatto Company, “the market is asking for this new brand positioning and more investment in communication. We chose 1121 because of their style of work, well in line with what we think about Buona Pesca.”Gustavo Bastos, CEO and CCO of the agency, celebrates the “opportunity to work with a top quality brand at its best, and with people with whom we identify since the first meeting.”See the full campaign below.

About Frescatto Company
Frescatto Company is one of the largest companies in the fish sector in Brazil. The excellence of its products, commitment to quality and high standards in its processes and operations strengthen the position the company occupies in the market, allowing it to operate nationwide in food service and self-service. Following the concept of quality, health and practicality, Frescatto Company offers a range of over 150 tasty and easy-to-prepare products, through its two brands Frescatto and Buona Pesca. Frescatto Company's products are present in more than 10,000 points of sale across the country, including its direct-to-consumer sales channel, Porto Frescatto.