ACT launches "Blind Test" of soft drinks.
11:21 movie shows an impactful version of the test.
Soda brands advertising from time to time use blind testing to prove that the taste of brand X is superior to that of brand Y.
This time will be different.
The new piece of the ACT campaign aims to raise the discussion about the danger of sugary drinks to the health of the general population and will feature supportive OOH subway, print, digital and social media.
The commercial, produced by Movie Machine directed by Bruno Miguel, begins with the title "Blind Test" and the announcer off: We decided to do a blind test to prove the true flavor of soda. "
To find out the test result and find out the true taste of soda, watch the movie. Then go to the website and sign the petition.