An angry face to me is thirst.
(a joke with a very popular say in Brazil that says "An ugly face to me is hunger")

Tropica Beer launched it's interactive cross-media campaign during the Mondial de La Bièrre in Rio de Janeiro.

#sededetropica
Tropica took part in the largest brewing event in the country and took the opportunity to launch its first campaign during the event.

The Tropica Beer, handcrafted with 15 different labels and distributed in bars, shops and supermarket chains in 14 states of the country, such as Pão de Açucar, Zona Sul, Extra, Prezunic, etc, participated once again in the Mondial De La Bière, in September 2019, and took the opportunity to launch their first media campaign. The agency chosen was Onzevinteum.

With a factory in Campos dos Goytacazes, Rio de Janeiro, Trópica made its first OOH campaign with Eletromídia, on lines 1 and 2 of the VLT, the main transportation for the event in Porto Maravilha, downtown Rio de Janeiro.The campaign created by the agency is interactive and talks to the brand's social networks, taking advantage of the media at VLT stations to launch a fun promotion.

The campaign.
"An angry face to me is thirst." This is the concept of the campaign that leverages the transparent glass base of the media at VLT stations for a fun joke on social networks. The poster has a "window" for the person to take a picture by pressing their faces on the glass and posting with #sededetropica on Instagram. The best photos competed for a brand kit and everyone who arrived at the Mondial de La bierre and showed their pictures posted with the hashtag on the brand stand got a 100 ml draft for free.

The Mubs were present at 11 stations, covering all of Line 1 and the main stations of Line 2. According to Tropica Brewing Co. CEO Leandro Innocenzi, “Our first campaign is all about the event audience and our audience as well.” For Onzevinteum CEO and Creative Director Gustavo Bastos, “once again creative simplicity creates an innovative, funny and cross-media campaign”