11:21 launches campaign to stimulate the delivery of Rio Carioca beer.

"Truths of the Home Office" plays with the new ways and habits of remote work in quarantine.

With bars, restaurants and craft beer stores closed by the coronavirus crisis, Rio Carioca decided to encourage the direct delivery of its beers to consumers. To this end, 11:21 created the campaign "Truths about the Home Office" with the characteristic humor of the brand.

"Underpants are the new pants", "his boss is still an idiot, only he is pissing off his family", "who did nothing at the office now does nothing at home "are some of these truths, which start to be shown in the week that comes in newspapers, digital programmatic media and social networks (Instagram, Facebook and Twitter).


Agency: 11:21

Client: Cerveja Rio Carioca

Product: Delivery

Creation: Gustavo Bastos, Vitoria Paes, Gabriel Chrysostomo, Igor Guarisa

Account Manager: Diego Crisostomo
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Media: Rodrigo Sani

Approval: Luiz Eduardo Vieira