What is our creative simplicity.
In times of great media diversity, repercussion is everything, and simplicity and boldness are paramount, from planning to final execution. This is what the consumer expects from communication.
The rest are doomed to total and immediate oblivion.
The bad is hit by the good, the slow is overshadowed by the fast, the complicated is buried by the simple, the mediocre is overcome by the bold. Based on this, 11:21 created the concept of Creative Simplicity, a way of working that combines planning and creation to come up with the best strategies, attracting the best results in above-quality creative campaigns.
